Hi, I’m Aldana
I help newsrooms build direct relationships with the people they serve.
Whether I’m leading audience research, designing news experiences or guiding strategy around AI, my work is rooted in real questions and focused on what truly matters: journalism that people can trust and feel connected to.
I partner with media organizations and mission-driven teams to help them understand their audiences, navigate change and build news experiences that fit into people’s lives.
If you’re exploring ways to connect, listen and grow, I’d love to hear from you.
Audience & Product
What I do
Research & Strategy
Designing audience-informed strategies through qualitative research, behavioral insights and actionable frameworks.
Civic & Community
Creating participatory projects that deepen trust, elevate underrepresented voices and build meaningful relationships.
Product & Innovation
Piloting new tools, formats and workflows that make journalism more accessible, relevant and future-ready.